Written by Amy Haagsma; copy edited by Meagan Kus
Review of “Marketing Your Editing & Proofreading Business” by Louise Harnby, in association with The Publishing Training Centre.
Last week we reviewed Louise Harnby’s book Business Planning for Editorial Freelancers, a how-to guide for preparing a business plan. Harnby included a lot of great information on marketing, but she has also covered the topic in more detail in her more recent book, Marketing Your Editing & Proofreading Business.
Harnby touts this as “a book for editorial business owners, by an editorial business owner.” She promises that it is not a marketing textbook and that she’s done her best to avoid using jargon; rather, she’s tried to give editorial professionals real advice in the same manner she would in a face-to-face conversation.
Even the introduction is packed full of useful information, and the first item Harnby tackles is dispelling the notion that editors and proofreaders are not marketers. Everyone, she says, is a marketer, and having a marketing strategy is essential. After you’ve invested time and money in setting up your business, marketing is the next step to help you find clients and sell your services. Being good at what you do is not enough; you need to be found in order to be successful. Once you have built up your client base, regular marketing helps you stay in the minds of your clients.