By Lynn Slobogian
Lisa Manfield is a writer, editor, and content strategist. She has developed print and online content, marketing collateral, and courseware for small businesses, non-profit organizations, government agencies, and educational institutions. Currently a digital writer at tech start-up Chimp, she has also been the editor of bcliving.ca, managing editor at orato.com, and marketing manager at thetyee.ca. She also teaches Writing and Editing for the Web at Simon Fraser University.
Lisa will be leading Editors BC’s September seminar, Creating Compelling Web Content, on September 26. Here, she talks with professional development chair Lynn Slobogian about her career path and the evolving world of online content.
Written by Amy Haagsma; copy edited by Meagan Kus
Review of seminar Building a Successful Editing Business with Peter Moskos (offered by EAC-BC on January 24, 2015).
I was excited to see the topic for EAC-BC’s January seminar: Building a Successful Editing Business. The timing couldn’t be better—as a newish editor who is just venturing into freelancing, I really needed some advice in this area!
The seminar was led by Peter Moskos, a fixture within EAC and a member for 26 years. Now retired, he previously co-founded the highly successful Gordon Writing Group and was the company’s managing partner from 1995 to 2004.
What: EAC annual conference
When: June 12–14, 2015
Where: Metro Toronto Convention Centre, 255 Front Street West, Toronto | map
Compiled by Amy Haagsma; copy edited by Meagan Kus
EAC’s annual conference features industry speakers, professional development sessions, networking opportunities, an awards banquet, and more. This year’s conference will be held June 12–14, 2015, at the Metro Toronto Convention Centre. Greg Ioannou is the conference chair.
Written by Amy Haagsma; copy edited by Meagan Kus
Review of “Marketing Your Editing & Proofreading Business” by Louise Harnby, in association with The Publishing Training Centre.
Last week we reviewed Louise Harnby’s book Business Planning for Editorial Freelancers, a how-to guide for preparing a business plan. Harnby included a lot of great information on marketing, but she has also covered the topic in more detail in her more recent book, Marketing Your Editing & Proofreading Business.
Harnby touts this as “a book for editorial business owners, by an editorial business owner.” She promises that it is not a marketing textbook and that she’s done her best to avoid using jargon; rather, she’s tried to give editorial professionals real advice in the same manner she would in a face-to-face conversation.
Even the introduction is packed full of useful information, and the first item Harnby tackles is dispelling the notion that editors and proofreaders are not marketers. Everyone, she says, is a marketer, and having a marketing strategy is essential. After you’ve invested time and money in setting up your business, marketing is the next step to help you find clients and sell your services. Being good at what you do is not enough; you need to be found in order to be successful. Once you have built up your client base, regular marketing helps you stay in the minds of your clients.
What: EAC-BC professional development seminar
When: Saturday, January 24, 2015, 9:00 am – 4:00 pm
Where: Renaissance Vancouver Harbourside Hotel, 1133 W Hastings Street | map
For many editors, working as an individual freelancer or in-house editor is just the ticket. For others, the idea of growing an editing business holds strong appeal. Using a series of discussion scenarios, we’ll start the workshop by looking at how you run and handle work overload in a single-person business. We’ll then explore possible expansions from a simple partnership to an incorporated company with employees. As part of our journey, we’ll stop to learn how to estimate costs for an editing project and how to prepare a proposal for editing work. These are abilities every freelance editor needs. We’ll also consider what’s wrong when you are doing more work but taking home less money. Whatever your business goal, you’ll find strategies for making your editing business succeed and molding it to a lifestyle that suits you.
by Amy Haagsma
In September 2012, I attended an information session at SFU on the Continuing Studies Writing and Communications program. When the presenters spoke about career options in editing, I realized that I had been an “undercover editor” for quite some time. Although my title did not include the word “editor,” this described a large part of what I did at work. I decided to take a few courses in the Editing Certificate program to learn more about the field and improve my skills.
Whether you’re new to editing or a seasoned pro, the program has something for everyone. SFU offers a variety of editing courses and the only editing certificate program in Western Canada. The courses can help you learn the craft, formalize your qualifications, brush up in certain areas, or expand your service offering. The material also forms a good basis for EAC certification.