Online versus print publishing: Where do we stand today? Reply

by Jocelyn Beretta

Finding the answer with the help of Aesop’s fable of the tortoise and the hare. 

The story of the race between the tortoise and the hare requires no introduction. But what does it have to do with today’s publishing landscape? There are more similarities than one may think, especially when the audience is in the spotlight.

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Clearly communicating Reply

by Anastasia Koutalianos

Announced at last night’s branch meeting, the International Consortium for Clear Communication is on the lookout for participants for the pilot of its online course in clear communication. Deadline to apply is February 28th. A great way to learn new techniques for handling those clients and colleagues!

Royalty-free image.

Marketing tips for editors: How to promote yourself online 3

by Amy Haagsma

As editors have traded red pens for tracked changes and proofreading stamps, the way we do business and promote ourselves has also gone digital. A successful online marketing strategy can help you reach prospective clients, demonstrate your expertise and differentiate yourself from your competitors. You can develop your online presence in a number of ways, including a business website, a blog, social media profiles and online directories such as EAC’s Online Directory of Editors. Regardless of the platforms you choose, it’s important to maintain a professional profile that communicates your ability to prospective clients.

Additional resource:

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New tools for editors to check out 1

If one of your resolutions for 2014 is to streamline your life, you might want to check out some of these new digital tools to make you a more efficient and effective editor.

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