by Amy Haagsma
As editors have traded red pens for tracked changes and proofreading stamps, the way we do business and promote ourselves has also gone digital. A successful online marketing strategy can help you reach prospective clients, demonstrate your expertise and differentiate yourself from your competitors. You can develop your online presence in a number of ways, including a business website, a blog, social media profiles and online directories such as EAC’s Online Directory of Editors. Regardless of the platforms you choose, it’s important to maintain a professional profile that communicates your ability to prospective clients.